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This post has been submitted by Sharon Hurley Hall from Get Paid To Write Online.com.

Reduce, reuse, recycle doesn’t just apply to the environment. It can also be a good mantra for those looking to leverage their blog content for self-promotion. If you’re like me, your daily tasks already take up a lot of your time, so you don’t need to reinvent the wheel. Instead, take the content you already have and put it to work for you. Here are three ways to do just that.

Squidoo And Hubpages

Squidoo is based on the principle that everyone has expertise in something, so if you have an old post that has done well, why not use it as the starting point for a new lens. Creating a lens is simple. You can sign up for Squidoo in seconds, then choose a title, some keywords and a layout which you can edit later. I usually go for ‘do your own thing’ which means that I can add the modules I want. I usually ad some text boxes, an RSS feed box for my blog’s feed, some Amazon books and a comment form.

To reuse your blog content, create some text boxes on your Squidoo lens page and copy the text from your post into it. I find it works best if make each subheading start a new section. You can even use the images you used with your post and you can add money making modules for Amazon, Ebay, Cafepress and others. Once you hit your stride, you can produce a lens in half an hour to an hour, depending on how complex it is. Hit publish and you’re done.

Hubpages works in a similar way, although I find Squidoo easier to edit. Again, just cut and paste your content into the text boxes, taking care to add subheadings before each section. One note about Hubpages, though. The site has a program where you can get paid for your hubs. However, if you recycle content for self-promotion, you won’t be eligible to join this program. I suggest that you have two accounts if you want to join this program.

Article Marketing

Article marketing is using written content to drive traffic to your website or blog. On most sites, all they care about is that you own the rights to the content that you submit. So you can submit your old blog posts to sites such as EzineArticles, GoArticles and others. Have your blog post open in the editing view when you are ready to upload it to the article site, because you will need to input keywords and a description. If you are already using an SEO plugin, this information will be available, otherwise you will have to add it.

You will also need a two sentence summary of your article and an author bio with a link to your site. Some sites check the content before it goes live, while others post it straight away. Either way, you will soon have visitors to your site as your article is reprinted around the web.

Keeping The Google Juice

Many people worry about duplicate content. My strategy is to use posts that are at least six months old for recycling, so that my blog is clearly the original source. If I have time, I also rewrite or update the content so that it’s not absolutely identical. As far as I can see, my blog hasn’t been Google slapped and I get traffic from my lenses, hubs and articles every week.

Sharon Hurley Hall
Get Paid To Write Online.com

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