So you’ve got a new blog, but no-one knows it’s there? Don’t worry, all you need to do is start a linkbuilding campaign - and you don’t have to spend a dime to get the word out. Here are some great ways to build incoming links to your blog and promote its content.

Press Releases

Press releases are great because you get to tell your story your way. They are newsy and work best when they are about people and quickly answer the questions who, where, what, why, when and how. You could write a press release to announce the launch of your blog, to let people know about a special offer, to spread the word about a competition - you get the idea. There are dozens of sites where you can submit your press release for free. This list from Mashable is a good starting point.

Blog Directories

Submitting your blog to blog directories makes it easy for people to find your blog when searching particular categories. Some blog directories don’t even require a linkback, For those that do, you can specify which page the button appears on so that you don’t have to clutter up your home page. To get started with submitting your blog to search engines, try this list from Search Engine Journal. Also consider adding your blog to directories with a social element, such as BlogCatalog.

Answer Questions

Set up a profile on Yahoo Answers or similar sites. You can ask and answer questions on topics related to your blog and provide related links to your content. Similar sites to try include Ehow and Helium.

Comments And Forum Posts

Two great ways to build incoming links to your blog include posting on forums and leaving comments on other blogs. On forums you can set up a profile which includes a link to your blog and create a signature which does the same. Target forums relevant to your niche and other forum members will discover your site and perhaps link to it. Similarly, comment on blogs that are relevant to your niche. Be sure to make comments interesting to get the conversation going. ‘Nice post’ just won’t cut it.

Reuse Your Content

You can also make more from your blog content by tweaking it and repackaging it for use on other sites. If you have a post that gets a lot of attention, create an article on the same topic and use it for article marketing. Your author bio or resource book can include a link to your blog. Another option is to create a Squidoo lens or a Hubpages hub with your content and include relevant links. Not too many, though, or your hub or lens will be seen as spammy.

Guest Blogging

Another good strategy is to use guest blogging. In fact, that’s how I got started writing for PiggyBankPie. Find some blogs that accept guest posts and write some suitable posts. You will meet a whole new bunch of people, some of whom may visit your blog and become regulars, and you will also get a link back to your blog. Read our series of posts on guest blogging to get started.

Use these methods selectively and you should soon have quality inbound links to your blog - and that means higher search engine ranking and more traffic.

Sharon Hurley Hall
Get Paid To Write Online.com

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