The Triangle Strategy: How To Optimize Efficiently
Posted by Patrick on March 19th, 2008
Image by billjacobus1
Bloggers are often regular visitors to the major social media sites. By getting involved in these communities, they use their presence to indirectly promote their blog. At that point, two schools of thought collide: maximum visibility VS quality exposure.
Ultimately, bloggers want to increase blog exposure. And one effective way to attain this goal is to be known as an influencer. However, when you are active on multiple social media sites, you make it way more difficult to reach this level of authority. You are simply chasing too many rabbits (RSS subscribers) at the same time. Social media users who want to build strong profiles should limit diversification, and stay focused on more responsive communities.
Back in summer 2007, before launching Piggy Bank Pie, I started using social media sites on a more regular basis. As a matter of fact, I registered my StumbleUpon account in August 2007, following instructions from the 30-Day Challenge. Then, once my blog was up and running, I began opening new accounts on sites such as MyBlogLog, BlogCatalog, Sphinn, Mixx, BloggingZoom, and all the others you can think of.
Then, I looked how things were evolving with Piggy Bank Pie, my social media profiles, and guest blogging activities, I needed to introspect daily and weekly activities to find out how I could improve productivity, while staying on track with marketing efforts.
The Triangle Strategy
When you decide to rethink your blog-marketing strategy, you need to look at a number of statistics to find out exactly in which communities a strong presence should be felt. In other words, which community has the best potential to help your blog. After reviewing Piggy Bank Pie’s situation, my strategy led me to an optimization model I now call the Triangle Strategy. Here’s how it goes:
Firstly, you need to find your top social -media-referring site. Secondly, identify your strongest social media profile. And thirdly, choose your most efficient blog community.
All unified, the triangle promotes your blog, your social media profile, and most importantly, the relationship between you (the blogger), your blog, and your social media profile: Social Desire 2.0, TheNanny612 and Shana Albert.
Now is the time to extract your data to find out how to make the triangle work for you. When looking at your stats, pick up your top three positions in each area to make sure you don’t disregard important information.
- From your traffic stats, find your top three referring sites (from social media only)
Check out your social media profiles and look for the following:
- Top three with the most friends and followers
As for the blog communities, I’m referring to sites such as Blog Catalog, MyBlogLog or even Technorati:
- Pick the blog community site that sends you the most traffic
You can use your data analysis of the traffic and sites to discovering the best strategy to market your blog and participate in communities. From now on, you should concentrate efforts where the return on investment has the highest payout. Here’s how this applies to Piggy Bank Pie:
First decision: No more time to waste with the kids over at Digg. I will continue to read the technology front page regularly (yeah, I’m a geek ;), but will stop tweaking my writing for Kevin’s club, and no more submissions as well. StumbleUpon is definitely a winner for Piggy Bank Pie. Therefore, I should continue to produce content that’s appealing to Stumblers.
Second decision: Sphinn is my second-best traffic-referring site (among social media sites). Additionally, I was able to submit content that went hot. I also developed relationships with Sphinn members (that most of the time are Stumblers as well). Therefore, I will divide my content submission and voting time equally between StumbleUpon and Sphinn. Plus, I’ve noticed that the Sphinn community is very friendly, a change from Digg or StumbleUpon, where you can sometimes fine hostile comments or unpleasant users.
Third and last decision: Blog Catalog brings me MUCH more traffic than MyBlogLog. Its community is more dynamic. Also, have you noticed how often MyBlogLog has problems with their avatar widget? It’s really annoying. As for Technorati, I have the feeling it’s going down the drain big time. Definitely, Blog Catalog is where I’m heading. I am seriously considering switching my avatar plugin to Blog Catalog.
Applying The Strategy To You
It’s important to understand that we all have different goals and missions with our blog. As an example, my friend Tad, who’s running SEO 2.0, is active in numerous social media sites, and also manages his own SEO 2.0 group at Mixx. But in his case, social media is very close to his core business, so the time spent in social media can translate into revenue from potential clients. That’s like guest blogging for me. It takes time, but it’s core business.
Which social media site sends you the most traffic? Where do you spend most of your social media time? Are you convinced you are investing at the right place? Please share your thoughts in the comments.
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