11 Often Forgotten SEO Tips
Posted by Charles on July 24th, 2011
It is widely known that Google considers more than 200 factors for determining search engine rankings. As we begin doing SEO, we tend to forget some of those factors and focus only on few. The checklist below consists of Top 11 SEO Tips that are disregarded:
1) Site Architecture
There are various aspects to using proper site architecture:
- Hosting the Domain on separate IP address and not hosting on shared IP.
- Using Mod_Rewrite whether it is Windows Server or Linux Server – to get search engine friendly URLs
- Links not very deep from homepage. It is ideal to keep web pages at maximum 2 clicks away from the home page.
2) Keywords & Keyword Research
Keywords and keyword research are often neglected, especially for Long Tail Keywords. Often people rely only on the Google Adwords keyword tool and ignore other paid keyword tools such as Wordtracker. Also keywords are NOT used in H1, H2 and H3 tags on pages.
Submit your sitemap to Google using their Webmaster Tools which will show you how frequently is your website crawled and indexed. If you possess a website with a large number of pages in various sub-folders, then you may add a sitemap for each sub-folder that contains those pages.
Create a Master Sitemap that will link to the smaller Sitemaps so can Google can navigate through your website easier and can look for all the pages. This is far better than having just one sitemap which can take a lot of time to browse through.
4) Get to the Root
Instead of “xyz.com/social/media/tips/page3.html” use “xyz.com/social-media-tips-page3.html”. It improves your rank strength if the keywords you’re trying to rank for are nearer the root of the domain.
5) Using Virtual Themes
If any of your previous articles happen to comprise a keyword or phrase that you have written about in some other article, then you may use that as anchor text. For instance, if you have written the word “Search Engine Optimization” and you already have another article on the same topic, then you may link to it. Google provides internal linking as it aids its spider crawl through your website. Still, don’t do it more than three times per page.
6) Broken Links
Search engine spiders do not like being taken to a dead end. Hence, keep checking your websites for broken links.
7) Canonical Tags
These can be used to resolve replication problems, as the tag states which version of the page should be indexed by the search engines.
8 ) W3C Validation
The code within a website should be optimized by eliminating any errors found by the W3C Validator. Just like the broken links mentioned above, it is about allowing the spiders to move freely through your website. Any code which can block your search engine spiders should be fixed.
9) Older Pages
Link to any newer pages from old ones on your website; this is important as linking to older pages is considered to be a good SEO factor.
10) Avoid Flash
Search engines struggle to navigate through flash, and hence, fewer pages in the website can get indexed. Many people are already putting forward the argument that Flash might soon get disused.
Get Google Analytics installed, and try to understand what keywords are people finding your website with and analyze if you can go higher up the ranking with the help of these keywords.
This is a guest post by Kaushal Gandhi who is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized the SEO Traingulation Method to get desired rankings. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management, and Social Media.