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Want to add value to your blog? An easy way to do this is by creating a series of posts. It doesn’t much matter what the series is about, provided that it is related to your main theme and is something people will want to follow. There are several benefits to creating a series on your blog.

Why Create A Series?

First, creating a series enables you to link several posts together, making each of them more relevant both to your visitors and to search engines. Second, creating a series is a good way to engage visitors to your blog and keep them coming back for more. Get someone to read your blog 7, 14, 21 or 28 days in a row and the chances are that they will become a confirmed subscriber and part of your blog’s community. Third, once you have a series, you can use it as the starting point for other information products (but I’ll get to that in a minute).

Instant Series Creation

Sometimes you can create an instant series, just by doing a little legwork. To do this, your best friends are your search box and your tag cloud. I tend to use the tag cloud because it’s easy to see at a glance which topics I’ve blogged about most. I can then use that to collect posts around a theme and link to them. Here’s an example of a post I wrote to bring together my posts on promotion. The Guest Blogging Guide on this blog is also an excellent example. At other times, you can create a series from scratch because you have a good idea. Our Getting Started In Blogging series is a good example of that.

Navigating The Posts

A key part of creating a series is making it easy to navigate among the different parts of the series. While you can manually create a list of links, this can be time consuming. Instead, use the In-Series or Organize Series Wordpress plugins which we mentioned in our post on boosting blog content.

Beyond The Blog

Once you have created a series, then it’s time to take it beyond the blog. Remember those information products I mentioned earlier? One of the easiest things to do with your series is turn it into an ebook. You can either play it straight and just collect what you have already written, or you can make it even more valuable, by adding resources or worksheets. Darren Rowse recently did this with his 31 Days to Build A Better Blog Series. Once the blog series was complete, he added a workbook with exercises to help people improve their blogs. You can do the same and will find that people who have enjoyed your series will be willing to pay for the added value you provide.

This post was submitted by Sharon Hurley Hall from Get Paid To Write Online.com.

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