Q&A: When Should I Start Selling My Guest Posts?

Posted by Patrick on April 23rd, 2008

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A few Piggy Bank Pie readers emailed me the same question: when should I start selling my guest posts? It’s a good question and one many of you are probably asking so I decided to make a post out of it.

The Joys of Guest Blogging

Many bloggers are guest posting for free to promote their site, and that’s a very effective way to recruit new readers. At first, you should consider guest blogging on smaller blogs, then once you’ve secured a few good gigs, move on to bigger blogs, with your goal being to make it to the top on A-listers. Believe me, when you do, it’s quite a thrill.

Some people say that A-listers publish guest bloggers’ content for free, that the people running these monster blogs make money from your posts without giving you good visibility, etc. I agree that some blogs give poor exposure to guest bloggers, but you know, when you get a chance to publish a post in front of a crowd of 60,000 RSS subscribers and God knows how many readers, I guarantee that a good deal of folks will jump to your site… considering you’ve provided killer content, of course. The prime time window given by A-listers is free publicity that would cost you mucho dinero if you had to pay for it. A ReviewMe post on John Chow costs 500 bucks. If you look at it that way, a killer guest post on John Chow can be considered a free review of your blog, my friend.

Once you’ve done a respectable number of gigs and been featured on A-list blogs, you’ll need to decide if you want to become a professional guest blogger and look around for paying gigs, or, slow down guest blogging activities and keep killer content for your own site.

Professional Guest Blogger

If you are looking for a new stream of income, guest blogging can do great things for you. A friend on mine, Sharon Hurley Hall, really knows how to write great content so she gets a lot of guest blogging gigs. Therefore, clients naturally return to her for writing services. So be prepared because if you’re good, chances are you will get many requests and this will eat a lot of your precious time. It’s great since you’ll be making money writing blog posts, but your main site may suffer from less activity. It’s a trade-off all guest bloggers face at point. There are worse things in life.

Keeping Killer Content Home

That’s what Maki from Dosh Dosh would say. If you don’t care about becoming a professional guest blogger, stop wasting time and energy being a guest-post whore and bring big traffic to your own site. Once you’ve hit SU’s Buzz page a few times, readers will recognize your blog and the RSS counter will build rapidly. Of course, you’ll need to invest time promoting your content if you want readers to submit and vote your posts. I recently wrote about the strategy I used to optimize my blog.

Could I do both?

Of course! Check out great bloggers such as Skellie and Chris Garrett, they guest blog and manage their own sites quite effectively. Know, however, that this is a full time job. Therefore, part time bloggers with a daily job might find the demands of both guest blogging and personal blogging a little too much. Remember, blogging should be fun. So don’t push yourself to the limit because you’ll drop everything.

So, to get back to the original question of this post (when should I start selling my guest posts?), if you’re interested at all, you’ve likely reached a certain level of authority in the blogoshpere. Now, do you want to become a professional guest blogger, a blogger, or do both? You tell me!

What’s your take on guest blogging? What’s your strategy? Let’s take this conversation over to comments.

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5 Responses to “Q&A: When Should I Start Selling My Guest Posts?”

  1. Sharon Hurley Hall Says:

    Another inspiring post, Patrick. I started off doing occasional guest posts for friends,just for the exposure, while I was building up my own blog. Then I combined guest blogging with a few paid blogging gigs. I find it tends to snowball. I’ve just landed another blogging gig and am getting better rates on some of the original gigs. I agree, though, when I am busy writing, my own blog suffers a bit. I’ve decided that putting up a couple of good posts a week is better than daily posting of stuff I don’t have time to think about - it seems to work for Maki. :)

  2. Top of the Blogs 17-2008 Says:

    […] Da PiggyBankPie, quando dovreste iniziare a vendere i guest post? […]

  3. Best Posts From The Week Of April 20th, 2008 Says:

    […] 4. Q & A: When Should I Start Selling My Guest Posts? […]

  4. Jay Says:

    Well, I don’t think I’m ever going to sell guest posts but rather just guest occasionally for some extra exposure. I mean, I’m not the greatest writer in the world, but I get by… but that’s a lot of pressure if they have 60,000 RSS Feed readers lol!

    Jay

  5. Patrick Says:

    And that’s a very good marketing strategy! But there is no pressure man, just don’t look at the RSS counter :-)

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